Nyhedsarkiv - hvad, hvorfor og hvornår
NY forskning i digitaliseringsstrategi publiceret
Oprettet dato: 1. november 2009
Min nyeste forskning om digitaliseringsstrategi er netop publiceret i en peer reviewed international journal: Direct Marketing: An International Journal
Hvilke forskellige muligheder er der for at udvikles den bedste strategi for det digitale kundevendte område? Et spørgsmål som du for besvaret i min nyeste forskning som du kan se her
Artiklens formål, tilgang og bidrag kan læses nedenstående - hvis du er interesseret i en at se en kopi så kontakt mig på mail.
Title:B2b inter-organisational digitalisation strategies: Towards an interaction-based approach
Digital technology is increasingly important for businesses as it has the capability to enable, support and sometimes influence the overall strategic direction of the corporation. This paper investigates business-to-business (b2b) inter-organisational digitalisation strategies in one of Denmark's biggest companies with an annual turnover of 3 billion and over 30,000 employees. This paper specifically seeks to understand to what extent the widely used strategic continuum (planning – incremental) is sufficient to understand the process of creating inter-organisational digitalisation strategies in the case.
This paper utilises degree of freedom analysis (DFA). DFA is in essence a "pattern-matching" between theoretical propositions and observations in a set of data. Inline with the DFA tradition in-depth interviews were conducted and finally the results and interpretations are returned to the respondents for final feedback.
This paper concludes that a strategic continuum spanning planning to interaction, where the incremental approach is in the middle is more powerful as an analytical tool in relation to the specific case. The case further illustrated that the actors in the empiric context utilising the digital technology successfully mostly organised their strategic work as described in the interaction approach to digitalisation strategy.
The study demonstrates a pragmatic route to deepening digitalisation success in a large firm with considerable e-business investments.
Documenting the need for new thinking and theorising in the area of digitalisation strategy. This paper opens the organisational black box relating to how strategy actually is performed and, thus, helps to develop a more holistic understanding of how strategies are developed and implemented. Finally, this is one of the few studies utilising DFA to understand digitalisation strategy.
Tilbage til forsiden eller oversigten over nyheder.